golf project process — lavont design

2025

School Project

Spec Ad

Details

Spec Ad
300ppi, 8.5 x 11 in
Photoshop
RGB
2025

Overview

This spec advertisement was created to showcase both my product photography and graphic design skills in a single project. I photographed the Callaway golf balls myself, then incorporated my original photography into the final advertisement rather than relying on existing product imagery.

The design was developed as a screen-based advertisement, with the goal of presenting the product in a clean, polished, and brand-appropriate way. I referenced Callaway’s brand guidelines as of 2025 to inform the visual direction, including the use of brand colors, typography, and overall design language.

Because the final piece was intended for digital viewing, I set up the document using the appropriate screen color mode and specifications to ensure the colors and imagery translated accurately for digital display.